Our first FCUK campaign was launched in Spring/Summer 1997 with the 'fcuk fashion' strap line.
Our campaigns have given the brand great exposure causing debate and exposure in the press. The adverts always aim to disrupt the normal formula of fashion advertising and leave the interpretation up to the individual. We never fail to keep the brand exciting and original, pushing boundaries and always making a statement.
The key to French Connections success continues to be the combination of exceptional clothes at the forefront of design, affordable prices, clever merchandising and sound business practice.
With the evolution of the brand continuing we aim to create a real fashion destination by talking to the opinion formers with real fashion authority. Our advertising will continue to be innovative and creative; however the focus has shifted onto the clothes themselves, to enable us to create a distinctive look which is uniquely French Connection.
Going forward we will present French Connection as a credible and focused fashion brand that speaks through its product. It is a brand that celebrates personal style without the gimmicks.
In the non-stop world of fashion it takes dynamism and intuition to keep moving and we are constantly developing both our product and our market and our vision of the future just keeps on growing.